Interactive Decision AIDS: Effects on Consumers, Retailers, and Manufacturers by Nina Mazar 0000-00-00 00:00:00

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by Nina Mazar
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Interactive Decision AIDS: Effects on Consumers, Retailers, and Manufacturers by Nina Mazar
Author
Nina Mazar
Publisher
Deutscher Universitatsverlag
Date of release
Pages
138
ISBN
9783824480203
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
69
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Book review

Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.

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